Invoices show thousands spent on horse, hair and makeup for Noem ad

Documents and invoices show tens of thousands of taxpayer dollars paid for hair, makeup, and a horse used in a Mount Rushmore advertisement featuring Governor Kristi Noem. The invoices are part of a broader taxpayer-funded ad campaign and include specific line items for stylists and equine rental. The spending has drawn criticism and increased scrutiny of how public funds were allocated. These revelations matter because they show public money bought political imagery and could prompt audits or policy changes.