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The Beatles to open official fan experience at 3 Savile Row

musicMay 11, 202632243

Apple Corps will open the first official Beatles fan experience at 3 Savile Row in London, converting the band's former Apple Corps headquarters into a seven-storey visitor attraction. The townhouse where The Beatles recorded Let It Be and staged their final public rooftop concert will open to the public next year. Sir Paul McCartney said CEO Tom Greene, who took the job in 2025 after working on Harry Potter projects, proposed moving the company back into the building. The project preserves and interprets the Beatles' historic creative HQ, giving visitors a tangible link to the band's final recordings and rooftop performance.