Broadcasters call World Cup pauses 'match breaks' instead of 'hydration breaks'

Ian McNaughton26

Would love to see their reaction when they’re told Seattle is under a heat advisory lol

T Y11

It’s going to be above 80 American degrees here today!

Jefferson-Pilot4

It’s as hot as Mobile at night right now, blistering

Primary Maria Cantwell (respectfully)3

Jason it's hot here today

Dig2

It's like 75-80 degrees there right now, too.

Todosco Jones the liminal spaceman15

We already understand why "American Football" is all about the interruptions. Soccer, being essentially a fluid game, never lent itself to TV commercials in any commercially viable form, but here we are.

Coba Weel7

I can see it being a cash grab but I wonder if the concern was about having different rules for different venues, and some of them are hella hot? Also air conditioning a drafty building that’s not a house where people shower and cook can mean really dry air.

Jen6

When they only did hydration breaks above a certain temp there were complaints about breaks interrupting play and momentum and unfair. This year everybody does the breaks.

AUNTIE PHỞ4

An excuse for David Beckham to hawk more potato chips and power tools while lowly mortals just wanna watch more footy.

Anderson Cooper's Stunt Double 3

I mean even if you ignore the fact that FIFA makes a little more ad money... Of course there are hydration breaks in a dome. Otherwise they are playing a different set of rules than the rest of the tournament

🍉Ampersand🕊️2

“Football is being held hostage by executives in air-conditioned offices. These so-called ‘cooling breaks’ were sold to us as a shield for the players’ well-being. It’s nothing more than a gilded cage built for sponsors.” — Jurgen Klopp www.goal.com/en-gb/lists/...

Ian Ford 🇪🇺 🇺🇦2

Jaysus - but of course!!!!! You guys see ads during the "hydration breaks"!!!!! 😮😮😮😮 Didn't twig that until you mentioned it...

Jared Wade3

Last night was equally stupid bsky.app/profile/jare...

kate2

shocked comms clocked how stupid in the first. hope they’re binned by the end of groups and its make good central for brands

For real, that was too much excitement for me. Glad someone put a stop to it

Sc0tt4

America loves adverts more than they love guns.

AAK2

It’s almost like it’s really about commercials

Michael Smith2

The clock should stop but a hill I'll die on is until you have tried to do sport hard in high temps you can't comment

londonsunshine.bsky.social2

Spoils the game, takes away the rhythm, unnecessary and very irritating

Cian2

I for one am hydrating at these breaks.

Eamonn McGuinness3

During the England rehydration breaks, the PG Tips chimps should bring out a cuppa for all the players.

Mark Elliott2

I don't mind them at all, TBH – we just need to update the old maxim "it's a game of two halves" to "it's a game of four quarters". No one complains that half time breaks the flow; it's up to teams to adapt and coaching staff to maximise the opportunity to update tactics.

Naught2

No coaches to be been seen - I’m watching my State Farm commercials thanks very much!

Adam Peake2

If they were really for hydration I think they’d have a proper name, like “tea”. But v good point about the coaches.