Channel 4’s How To Get Filthy Rich has been circulated alongside a 38 Degrees petition titled "Dear future Prime Minister: It's time to tax the super-rich," urging the UK to tax wealth rather than work. Sample posts repeat the line "Just sharing this now, because once you see #HowToGetFilthyRich on Channel 4, you’re going to want to sign it" and call readers to "Add your name and help make wealth taxes the first item on the new PM’s list." The messaging frames the show as a prompt for immediate political action and directs viewers to sign the 38 Degrees petition appealing to the incoming prime minister. The campaign’s public calls to sign mirror one another word for word across multiple posts, indicating a coordinated share of the petition link and slogan.
