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Taylor Swift files trademarks for audio clips and image to fight AI deepfakes

musicApr 28, 202628897

Taylor Swift filed U.S. trademark applications for two short audio clips and one image of herself to curb AI-generated deepfakes of her voice and likeness. The image application describes Swift wearing a white shirt and red lipstick while seated in a chair. A trademark attorney said the filings aim to block commercial use of synthetic Swift audio and imagery by AI creators. If approved, the trademarks could limit companies and creators from selling or distributing AI-generated content that mimics Swift, setting a precedent for celebrity control over synthetic likenesses.

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