Taylor Swift files trademarks for audio clips and image to fight AI deepfakes
Taylor Swift filed U.S. trademark applications for two short audio clips and one image of herself to curb AI-generated deepfakes of her voice and likeness. The image application describes Swift wearing a white shirt and red lipstick while seated in a chair. A trademark attorney said the filings aim to block commercial use of synthetic Swift audio and imagery by AI creators. If approved, the trademarks could limit companies and creators from selling or distributing AI-generated content that mimics Swift, setting a precedent for celebrity control over synthetic likenesses.
Taylor Swift filed three new trademark applications with the U.S. Patent & Trademark Office, a move one legal expert theorizes it is to protect her voice and image from potential misuse through artificial intelligence. https://to.pbs.org/4eOvqX6
Good for her! We should not need that though. The rest of us need to be protected as well
People underestimate her; she is a savvy businesswoman. Her talent is her own and artificial intelligence relies on others’ talent to make billionaires more money.