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Honest Government ad 'Visit the Kimberley' satirizes WA tourism and fracking ties

comedyJun 6, 20267235

The Juice Media released an Honest Government video titled "Visit the Kimberley!" that lampoons Western Australia’s tourism pitch. The ad juxtaposes pristine Kimberley imagery with narration accusing Premier Roger Cook, Environment Minister Murray Watt, and fossil‑fuel interests of promoting fracking and extraction in the region. It names Texas‑based Black Mountain Energy as a protagonist for proposed fracking projects and warns those projects could threaten Indigenous lands, local ecosystems, and the tourism economy. The video closes by urging viewers to write to Environment Minister Murray Watt, blending satire with direct advocacy in a high‑stakes development debate over the Kimberley.