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Steam Next Fest, many demos criticized for using generative AI

gamingJun 16, 20262313,516

Steam Next Fest is live through June 22, and many demo store pages now include developer disclosures that certain visuals, audio, or gameplay algorithms were produced with generative AI. Notable demos available during the festival include We Were Here Tomorrow, Sludgineers, DENARI, Enigma Heart, and Hexiv, with some pages explicitly listing which assets used AI. That change matters because discovery and trust affect indie publishers and players alike: shoppers may treat AI-made art or sound differently, and developers must decide whether disclosure, curation, or different marketing will influence demo play rates and wishlists.

Sos "Wishlist Lazy Kickers" Sosowski
@sosowski.bsky.social

Taking part in Next Fest? Making games with ZERO AI? Drop your games in the comments! I'll RT my favs! Looking for No AI games? Check this thread out! Only human made! No AI art, audio, translations and code allowed! #SteamNextFest #ZeroAI

22245d ago
Sos "Wishlist Lazy Kickers" Sosowski13

I'll plug in my game as well! Lazy Kickers is made by me from scratch including the engine! Zero AI used whatsoever! store.steampowered.com/app/4613890/...

๐Ÿณ๏ธโ€๐ŸŒˆ๐Ÿณ๏ธโ€โšง๏ธRatttz๐Ÿณ๏ธโ€โšง๏ธ๐Ÿณ๏ธโ€๐ŸŒˆ13

Our upcoming pvp puzzle game is all handmade! Puzzle Touchdown is all about making chains, blocking your opponent, and risking penalties and fumbles while going for the B I G P L A Y! store.steampowered.com/app/4648890/...

Indiana-Jonas9

Nada AI in Bibidi Bibidi! store.steampowered.com/app/3540660/...

Desktop Explorer ๐Ÿ’พ Demo Out on Steam!8

100% human made with in-house digital art and audio store.steampowered.com/app/2533590/...

WildArts Games7

Oh, great idea! Proudly made without any gen AI assistance! ^^ store.steampowered.com/app/4132890/...

APirateHat๐ŸŽจPortrait Painter๐Ÿ–Œ๏ธ DEMO OUT NOW6

Thank you for this thread! I really despise AI, my game is all about celebrating human art! store.steampowered.com/app/3917260/...

Carrot ๐Ÿฅ•5

I just released my demo for Next Fest! Nothing but my own human arm drawing and writing for five years until my wrist just about gave out hahaha bsky.app/profile/just...

Chris Weisiger5

Torment Hexus is my match-3 roguelike! store.steampowered.com/app/3238420/...

DOPAMINER ๐Ÿ’Ž - Wishlist on Steam!4

Our incremental game is totally free of AI!

Cidwel - DX Legends3

I've been feature-creeping this by hand long time before AI provoked a layoff in my company bsky.app/profile/cidw...

Ted Martens3

I hate that they stole the sparkle emoji from us, but I love that you used it for this.

Joel3

Hey, thatโ€™s me! Solo dev here and completely AI-free at all levels! And the demo is out now for Next Fest! No AI and toppling tyrants - what more could you want? store.steampowered.com/app/4464400/...

Yin2

We're making DekaDuck with zero AI, it's all hand-drawn by a single artist, and programmed by a single programmer (me!) https://store.steampowered.com/app/3715040/DekaDuck/

Xandim ๐ŸŒˆ2

Blows my mind Steam has the AI disclosure as mandatory but won't allow you to filter out AI garbage...

Pรกll Ragnar Pรกlsson2

Our game is also free from AI Check out the demo! Bees from space plant flowers from orbit: store.steampowered.com/app/3462780/...

The Bonsai Treehouse2

My comradeโ€™s solo game needs a boost! โค๏ธ store.steampowered.com/app/4101700/...

Dito Seregin2

Our puzzle game uses no AI, not even the NPC kind of AI. Truly AI free, there's no intelligence in there at all. s.team/a/4336520

D. Piskorowski (making LURRUNA)2

yessir, only authentic so-retro-slop in this house bsky.app/profile/pd-c...

Chris Trenary2

My Windows-inspired 3D platformer, Foldy's OS Quest! No AI used at any point during development. A digital world created by humans! :) store.steampowered.com/app/3532060/...

Revertices2

no AI in Revertices, its ALLLLL human freaks store.steampowered.com/app/3236560/...

Nauris
@nauris.bsky.social

Every small indie dev who uses AI art on their steam game, and steam capsules should now go on steam next fest to check the top charts of the fest and see how much ai crap is there. Then think long and hard if you're not shooting yourself in the foot by using that crap. The answer is pretty clear.

10345d ago
Lizzy13

my immediate thought when i see ai thumbnails and capsules is that if they can't even be bothered to make a first impression, why would i ever be bothered to play it, let alone spend money on it? ethics of ai aside, using it is an advertisement that you're lazy and don't care about your thing.

Taaamas11

I feel like the prevalence of AI in Indie Games is really not brought up enough compared to the prevalence in big AAA games. There's been SO many Indie Games I've seen go big and viral and all the while people gloss over the blatant AI art on the menu or textures throughout the game, or even voices

Polyducks5

I saw a game which looked like dumb fun, but there was something off about it, like an asset flip vibe. I saw the AI disclaimer and reversed out of there so quick I almost clipped a pedestrian. It's giving half-assed and cheap, like boarding a ship via a plywood gangplank.

Star Hunter | Play Witchy Tower on Steam or Itch.io2

I don't even get it Coding is fun. Figuring out difficult problems and shaders is fun. Drawing is fun. Spriting is fun. Putting original music someone made for you into the game is fun. Banging on pots or sifting through libraries and mangling them in in Audacity is fun. Why skip out on any of this?

Demilune2

I agree with the sentiment but to me the critique from the quality angle falls a bit short.The real problems are working conditions for artists and devs, the stealing of everyoneโ€™s data and the multiple disastrous environmental and economic consequences. These people are simply being irresponsible.

leaf corcoran
@leafo.itch.io

Help me brainstorm: what could @itch.io to help developers during Steam Next Fest?

5245d ago
cross couloir โ˜„๏ธ Comet Angel on Steam22

wishlist system. right now, releasing demos on itch ahead of the full game release is unhelpful, since you waste your page launch visibility bump on your demo. with no wishlists, there's no CTA for people on your page prior to full release, so you may as well just not page launch until release day

kc ๐Ÿ’€ TRUE LOVE'S CURSE coming to steam!16

if you mean to help itch devs who have games in next fest, an easier way to actually connect demos to a game page as well as better visibility for announcements on pages if you mean in general to help itch be more accessible to a player audience the way steam is, multilingual pages, please

leaf corcoran11

For games currently participating in next fest on steam specifically, my impression is there's so many demos coming out that many devs have a hard time finding an audience and perhaps itchio could help

Jess ๐ŸŒบ๐Ÿฅš๐Ÿžฮ˜ฮ”&6

๐Ÿฆจ shopping cart feature so I can buy a bunch of $1 fonts in one go instead of separately

Power Cat's Mom5

one william dollars for every dev

lowpolis4

Email notifications for wishlisted games when they are being released (proper wishlist collection in addition to custom ones).

Thomas Altenburger4

Just a featuring of the demos that are also on itch would be nice. We haven't had a demo yet on itch, but I keep hearing that games that have a demo on both itch and steam end up with good synergies. I guess @dodoot.bsky.social might have some insights.

Drew Genel2

does itch have a good way to tag a game page or a download as a demo of an upcoming full-release game?

Clastic Artistic2

A structured calendar for major itch quarterly sales (sales run by yourselves). There are tracking sites for Steam's sales. Means I can plan my own sales on the site better. Also a way for customers to complete bundles if they have existing purchases. Steam does this as "complete your collection".

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