Steam Next Fest, many demos criticized for using generative AI

Steam Next Fest is live through June 22, and many demo store pages now include developer disclosures that certain visuals, audio, or gameplay algorithms were produced with generative AI. Notable demos available during the festival include We Were Here Tomorrow, Sludgineers, DENARI, Enigma Heart, and Hexiv, with some pages explicitly listing which assets used AI. That change matters because discovery and trust affect indie publishers and players alike: shoppers may treat AI-made art or sound differently, and developers must decide whether disclosure, curation, or different marketing will influence demo play rates and wishlists.