Skip to content

YouGov: Magnum is Britain’s favourite ice lolly

foodJun 24, 2026781,054

A YouGov poll found more than one in four Brits who have a favourite ice lolly named the Magnum as their top choice. The same polling shows 59% of Britons say a Magnum is not actually an ice lolly, revealing a clear split between popularity and category definition. That disagreement matters because how people classify frozen treats influences how makers market and label products and what shoppers expect during heatwaves.

YouGov
@yougov.co.uk

But is a Magnum actually an ice lolly? Despite being voted Britain's favourite ice lolly, the majority of Britons (59%) say a Magnum is not, in fact, an ice lolly yougov.com/en-gb/articl...

4845d ago
Kristian van der Vliet31

The Whites Lemonade, literally frozen flavoured water on a stick, couldn't be more of an ice lolly if it tried and I have concerns for the 2% of people who think it isn't.

Brainmist19

🤨 So..... We're just all supposed to ignore that there is a pink frozen dessert shaped like a human foot that you're supposed to suck on? Because that seems like it should raise a lot more questions.

European snob14

Majority of Britons right for the first time ever

wrangler of level 1 goblins13

what the FUCK do you mean "funny feet" what the HELL is going on over there???

Chris8

Not only is it not an ice lolly, it’s a pretty boring choc-ice on a stick.

James Calbraith6

13% of responders have no clue what an ice lolly is (cornetto??)

Anne Hughes4

If it doesn't originate from the Lollé region of France, it's just frozen sugar... #LollySky #IceLolly

faith4

who are the people saying that a Fruit Pastille lolly isn't an ice lolly?

@stefanpaetow.bsky.social3

They are correct in saying it's not an ice lolly. Lollies don't generally contain chocolate and dairy... A Solero... maybe. A Twister, more likely. The cheapo lollies from the frozen aisle at Iceland, absolutely!

Adam Hewitt2

Anyone interested in debates about food types and where one category starts blending into another will love this old blogpost from @lynneguist.bsky.social about "prototypical soup" separatedbyacommonlanguage.blogspot.com/2011/02/prot...

PRION PLANET2

A core component of a lolly ice is frozen fruit juice. Half the things in this poll do not belong

Dave Merritt2

No: it’s a choc ice on a stick. And vastly overrated at that. Aldi’s Minis are much better - especially the chocolate.

1 source