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UK warns 'Cool in 90 seconds' portable air conditioners are a scam

newsJul 10, 202629190

The Advertising Standards Authority has warned that viral adverts claiming small devices can "cool a room in 90 seconds" and touting designs by "former NASA engineers" are misleading. The BBC found the adverts, appearing on sites such as Facebook and YouTube, often promise rapid whole-room cooling while selling the devices for about £70 to £120. YouTuber Stuart Matthews of the Proper DIY channel bought units and said a £70 machine was effectively a basic fan with cheap components, not a genuine air conditioner. The ASA said many adverts used fake customer reviews and AI-generated visuals like copper coils to imply sophisticated technology. Some products described in adverts are actually evaporative "swamp coolers," which raise humidity and perform poorly in the UK climate, unlike conventional air conditioners that expel heat outdoors. The ASA is monitoring sites, issuing an enforcement notice instructing advertisers to correct ads, and can ban adverts that breach its rules, though it cannot impose fines. The watchdog advised shoppers to check retailer contact details, seek independent reviews, and report suspect adverts via the ASA website.

Martin Lewis
@martinlewis.moneysavingexpert.com

This is just another example of our risible two tier advertising regulations. Hard checks for TV, radio, print newspapers yet slop, shite and scams rife online... Cool in 90: the fake portable air conditioners sweeping the Internet www.bbc.co.uk/news/article...

1171h ago
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