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Cracker Barrel CEO Julie Masino to step down Aug. 10 after rebrand backlash

foodJul 27, 202660165

Cracker Barrel said Chief Executive Julie Masino will step down effective Aug. 10 and will be succeeded by David Deno. Masino’s three-year tenure had pushed a broad reinvention of the 1969-founded chain, including a short-lived redesign of the folksy logo, removal of antique decor and proposed menu changes. The redesign touched off fierce customer backlash and a political firestorm, prompting the company to walk back some of the initiatives. Company statements and press coverage tied activist pressure and the rebrand controversy to the leadership change. David Deno was named Masino’s successor as Cracker Barrel looks to steady the brand and recover from the public-relations fallout.

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