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Spotify to label AI Persona artist profiles and exclude them from recommendations

musicAug 11, 202628238

Spotify will add “AI Persona” badges to artist profiles that represent AI‑generated identities and will by default exclude those artists from editorial and algorithmic recommendations, the company announced. The badges begin appearing in mid‑September on the profile banner, the About section, in Search, and on track rows across playlists. Artists can self-identify as AI Personas through Spotify for Artists, but Spotify will also review profiles, starting with those that meet pre-defined audience thresholds, and apply badges when names and imagery appear photorealistic and not representative of a real person. Music from labeled AI Personas will not be included in personalized recommendations unless a user explicitly follows the AI Persona; artists may appeal a badge if they believe it was applied incorrectly. Spotify said the label is a judgment on the artist’s public identity, not on how a recording was made, and production details will continue to be available via features such as AI Credits and SongDNA. Spotify will add a user reporting tool for unlabeled AI Persona profiles and said the labels will help users distinguish AI Personas from forthcoming licensed AI remixes and covers allowed under deals with UMG and Merlin.

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