Apple raises Mac and iPad prices, blames memory shortage
On June 25, 2026 Apple raised worldwide prices for MacBooks, iPads and select home devices, saying it could no longer shield customers from surging memory and storage costs. Apple attributed the jump to unprecedented demand for memory and storage driven by AI data centers, and CEO Tim Cook warned more cost-driven increases could follow. Some models rose roughly 20 percent, with examples including the MacBook Neo now starting at $699 and base iPad Air configurations up about $150. Apple said iPhone, Apple Watch and AirPods prices remain unchanged for now, leaving desktop and tablet buyers facing immediate higher costs.
* APPLE RAISES PRICES OF IPADS, MACS IN RESPONSE TO INCREASES IN MEMORY CHIP COSTS * APPLE SAYS AI DATA CENTER BOOM HAS CAUSED UNPRECEDENTED DEMAND FOR MEMORY AND STORAGE, FORCING PRICE INCREASES - STATEMENT @reuters.com $AAPL
Fuck data centers, and all the tech oligarchs that are building them…..now another reason to hate them.
So ai is causing inflation
AI is like cigarettes. Enormously popular when first introduced followed by revelations of its devastating effect on society and a culture war between those who profit from it and those who pay the price.
Isn't it strange how those two issues seem to be in a catch 22 loop. Hmm.
Well at least it’s all for a worthy cause
No it doesn't, they choose to freaking to enrich themselves.
And guess what Apple makes more profits
Yet when AI unemployment spikes, who will be able to afford these IPads? Or IPhones?
It's enough for me that the next iPhone will be designed, engineered, and manufactured in Israel. For that alone, fuck Apple.
So AI is ruining the economy. All of it.
Memory costs got their profits down to 700% but to keep the stock price up they need to be 800%
Apple can ride off into the sunset.
Recently had the kiddos in the Apple Store suggesting I upgrade my phone because prices are going up. Uh…. Guys, see these wrinkles? That’s age (and wisdom). PRICES ALWAYS RISE and unless you’re giving me a steep discount, I’m good. I consider stretching my phone purchases a character trait.
Here you go. $3.45 a bag
It isn’t just memory chips. An external 2TB ssd drive that I bought for less than $100 9 months ago is now $219.
Apple not reading the room.
They're using iPad memory chips in datacentres now?
OK, but why are you yelling?
These massive price increases will help lower the massive 4.1% inflation number that came out this morning, right? I want to go back to the 2.6% that was so "horrible" that America elected a 2x impeached corrupt 34x felon insurrectionist self admitted sexual predator in Epstein files 1000s of times
Not going to buy anything from Apple anyway. 🤷♂️
Don’t forget the biggest increasing reason GREED
I threw away my last Apple product 10 years ago. Apple is for kids.
Could just be an excuse to raise prices
now go pay for one and pay increased streamikng rates and increased food rates and incerased gas rates and increased electricity rates enjoy
Or not build and keep prices low? Our prices go up when they want to build more and get richer.
Watch that wealth go to the top, never to be seen again.
Siri still sucks, although she is kind and respectful to me
Bullshit. THEY want the data centers, not us. More of the “YALL are too stupid to figure it out” method of business. DUMP Apple.