Skip to content

Apple raises Mac and iPad prices, blames memory shortage

techJun 25, 202615768

On June 25, 2026 Apple raised worldwide prices for MacBooks, iPads and select home devices, saying it could no longer shield customers from surging memory and storage costs. Apple attributed the jump to unprecedented demand for memory and storage driven by AI data centers, and CEO Tim Cook warned more cost-driven increases could follow. Some models rose roughly 20 percent, with examples including the MacBook Neo now starting at $699 and base iPad Air configurations up about $150. Apple said iPhone, Apple Watch and AirPods prices remain unchanged for now, leaving desktop and tablet buyers facing immediate higher costs.

Carl Quintanilla
@carlquintanilla.bsky.social

* APPLE RAISES PRICES OF IPADS, MACS IN RESPONSE TO INCREASES IN MEMORY CHIP COSTS * APPLE SAYS AI DATA CENTER BOOM HAS CAUSED UNPRECEDENTED DEMAND FOR MEMORY AND STORAGE, FORCING PRICE INCREASES - STATEMENT @reuters.com $AAPL

6974h ago
Melinda 🇺🇸🇨🇦🇺🇦🗽54

Fuck data centers, and all the tech oligarchs that are building them…..now another reason to hate them.

james_polls38

So ai is causing inflation

Pareto29

AI is like cigarettes. Enormously popular when first introduced followed by revelations of its devastating effect on society and a culture war between those who profit from it and those who pay the price.

William26

Isn't it strange how those two issues seem to be in a catch 22 loop. Hmm.

❀°。Der Siebenschläfer *.゚✿ ⋆12

Well at least it’s all for a worthy cause

Stephie9

No it doesn't, they choose to freaking to enrich themselves.

Elliot Edelstein8

And guess what Apple makes more profits

sunchaser12.bsky.social8

Yet when AI unemployment spikes, who will be able to afford these IPads? Or IPhones?

Jean Paul Satire™7

It's enough for me that the next iPhone will be designed, engineered, and manufactured in Israel. For that alone, fuck Apple.

Atari Amstradsen7

So AI is ruining the economy. All of it.

Dimlan6

Memory costs got their profits down to 700% but to keep the stock price up they need to be 800%

Mabs A'Mabbin6

Apple can ride off into the sunset.

adriana1o5.bsky.social6

Recently had the kiddos in the Apple Store suggesting I upgrade my phone because prices are going up. Uh…. Guys, see these wrinkles? That’s age (and wisdom). PRICES ALWAYS RISE and unless you’re giving me a steep discount, I’m good. I consider stretching my phone purchases a character trait.

ROCKY MOUNTAIN VIEWS6

Here you go. $3.45 a bag

JDubLow 🚫👑🐸5

It isn’t just memory chips. An external 2TB ssd drive that I bought for less than $100 9 months ago is now $219.

Michele Lamb4

Apple not reading the room.

Richard4

They're using iPad memory chips in datacentres now?

🤘TheVoice 🇪🇪🇺🇦🤘4

OK, but why are you yelling?

Disgusted American3

These massive price increases will help lower the massive 4.1% inflation number that came out this morning, right? I want to go back to the 2.6% that was so "horrible" that America elected a 2x impeached corrupt 34x felon insurrectionist self admitted sexual predator in Epstein files 1000s of times

🟩🟩 BANGARANG 🟩🟩3

Not going to buy anything from Apple anyway. 🤷‍♂️

Snookie3

Don’t forget the biggest increasing reason GREED

Saint Sherman - The Ultimate Patriot2

I threw away my last Apple product 10 years ago. Apple is for kids.

Bye-Bye Mars2

Could just be an excuse to raise prices

Chronoss Chiron2

now go pay for one and pay increased streamikng rates and increased food rates and incerased gas rates and increased electricity rates enjoy

Harry Coo2

Or not build and keep prices low? Our prices go up when they want to build more and get richer.

SheiSho2

Watch that wealth go to the top, never to be seen again.

Countess of Candy 🍭2

Siri still sucks, although she is kind and respectful to me

seasunal.bsky.social2

Bullshit. THEY want the data centers, not us. More of the “YALL are too stupid to figure it out” method of business. DUMP Apple.

3 sources