Channel 4’s How To Get Filthy Rich tied to Tax Justice UK petition push

Tax Justice UK is urging viewers to sign a 38 Degrees petition while Channel 4 broadcasts How To Get Filthy Rich. Posts promoting the campaign repeat the slogan "tax wealth, not work" and ask supporters to add their name to Tax Justice UK’s letter. The messages ask signatories to push for wealth taxes to be the first item on the incoming prime minister’s agenda. Organizers frame the petition as a direct follow-up for viewers after watching the Channel 4 programme.