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San Diego Comic-Con draws thousands, expected $160M economic boost

comicsJul 24, 202641169

Comic-Con is officially underway in downtown San Diego, drawing more than 135,000 people and expected to generate more than $160 million for the region, city leaders said. Organizers and officials say the influx means full hotels, packed restaurants and busy local shops across the Gaslamp Quarter and nearby neighborhoods. Attendees in costumes filled the streets on day one, with fans such as Nathaniel Dahlquist, dressed as Hulkling, praising the creativity on display and others calling the event a family tradition. One group dressed as the Fantastic Four said posing for photos with passersby is a highlight, and vendors and Artists Alley attracted praise for craftsmanship. With Comic-Con committed to remain in San Diego through 2030, many attendees said they plan to return next year, extending the event’s multi-year economic benefit to the region.

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