Ford unveils Fathom, $28,350 midsize electric pickup for 2027
Woah the Ford EUV has a name. Meet the electric 'Fathom', which is launching in Fall '27 at just under $30,000. Via @insideevs.com: insideevs.com/news/803940/...
CDRE Fool Mental Jackass VI8(twitches) $30K plus the cost of flying to Alabama to kneel at the grave of Great Aunt Johnnie and ask permission to operate a Ford
Call Me The Brie-ze6Pretty sure I’ve seen this or another test mule in traffic recently
Ryan Ritter5This is welcome news as a Lightning owner. Mostly because I want to see the Blue Oval charging network grow.
Salt Creek wishes you a happy Pride. Be you.3I'm very interested in this
Specter177✈️2That's a dumb name but I hope it's successful
Lazear21) Fathom is a sick name 2) still need to see what it looks like and the range, but if they can get this to around 300 MPC its very tempting.
Ford's affordable electric truck finally has a name and a price. The Fathom will start at $29,945, including a $1,595 destination charge, and it gets a pretty decent list of standard equipment.
DIYLifer4Don't care, never, ever buying a ford anything.
_Ken Lyon_2"Gosh, I hope it boasts as many B.O.S.O. (By Ongoing Subscription Only) features as they can cram into them!" (said no buyer, ever.)
tenchifox.bsky.social1Im starting to feel like that goose in the meme at this point. What's the bed size? What's the bed size, Ford??
In all seriousness, my one thought on the Ford Fathom vs Slate hypotheticals that everyone's rushing to crank out is this: Ford knows pickups better than any other automaker. It's an easy bet that the Fathom will be a good pickup. (Whether it's a great EV, we'll see. But don't bet against it.)
Ryan McManus10Here's the Galaxy Brain take: Slate succeeding is GOOD news for Fathom (and Telo...). At this nascent stage of small EV truck market growth, the more customers in the TOTAL market the better for each player. None will win by winning alone. This isn't F-150 vs. Silverado, yet.
John Rosevear5To be clear, I'm not dissing Slate here. I'm saying that even if the Ford is a little more expensive and has a little less range, it'll get plenty of buyer consideration.
Fermi's Pair of Socks3I'm giving them the benefit of doubt. As you said they are the best at pickups. The lightning wasn't a bad offer either from what I could tell. It just didn't have the specs to make it competitive with ICE.
Matt Hardigree3I am curious about how range breaks down versus price.
Normal Citizen Vermont1I am very excited about the new EV Ford truck coming out The Slate truck body I like - I just can't go back to roll up windows and I really want the backup camera
punt1i think ford can get a lot of volume out of an escape or other suv on the same platform, and that plus their new lfp battery factory should give them a big advantage at scale. slate is pretty neat though. there could be room for both!
Ford Fathom is an... odd name. But whatever, most car names are weird. Honda Civic? With destination, the Fathom will be $30k. I've said this before: there's no reason why these large automakers couldn't make an inexpensive EV like the Slate at that price point with electric windows and screens.
Roberto Baldwin11Ford says it'll show off the pickup in early 2027 and will begin shipping in fall 2027. Which means if you want one, you'll likely get it in 2028. I'm excited about it supporting bi-directional charging. Less excited about the LARGE SCREEN. Slate has teased future bi-directional charging support
Zamafir1Considering the RD6 launched around the time the Lightning did for ~25k in global markets, nope, not at all, aside from deliberately handicapping lineup in U.S. to not impinge on cash cow full size pickup sales.
Russell Gowers1Car names are nowhere near as weird as van names. Here in the UK we get a Rifter (which sounds like euphemistic slang for someone performing obscenities in public) a Jumpy and a Jumper, and who can forget the Transit Nugget
Curious Bystander1Honda's names kinda followed a music related theme a one point.. Jazz Civic Accord Prelude Concerto
Ryan McManus1A good name is a container you fill with meaning. Rolex, for example. Or Kodak.
Benjamin Hunting1At least Civic has history (CVCC).
Ford has announced the name of its Universal EV Platform pickup truck: Ford Fathom. It will cost $28,350 ($29,945 after destination) for the standard battery pack. We don't know the range yet, but we do know [story here: tinyurl.com/596uz7hh ]
Timothy Burke57JUST GIVE ME ONE THAT ONLY HAS TWO DOORS DAMMIT
PodKATT16Can't wait to see how dealers will refuse to sell this one.
madopal3Worst of both worlds: extra weight from batteries AND battering ram high front.
Matt Hardigree2The fact that the under-$30k price doesn't get you 300 miles is kind of a bummer. I wonder if maybe single-wheel drive version will be the longer range one, but shouldn't that also be the cheaper one?
I think with the Ford Fathom launch, I'm ready to call the start of EV 3.0 in 2027. 2026 is likely the last full transition year between eras.
John Rosevear6Yep. I want an EV now, but I recognize that for a lot of reasons (both personal and auto-market reasons) that it'll be better to wait another year or two.
Nathaniel William Horadam3Closing moves of EV 2.5 (2026-2027) 1. Final big writedowns and resets 2. 30D/45W hangover ends 3. Rivian R2 launch and ramp 4. Toyota begins next-gen EV product blitz 5. BMW Neue Klasse 6. First EREV launches (STLA) 7. NACS becomes standard factory build in all models
Ford announced the name for its new affordable, smaller EV pickup truck. I’m really glad they are entering this product category and I think people will want this type of vehicle, but I could probably “Fathom” some better names 🤣 electrek.co/2026/08/06/f...
Michael DiTullo5A little electric Ford pickup sketch I did back in 2020. Short cab, long bed, normal ride height... so an actual pickup truck, vs these lifted $100k sedans with dinosaur names on the side that we see out there today. #industrialdesign #cardesign #ev #sketch
James Owen Design3Everything has to start with an F for some reason
Klurnt1Counterpoint: all cars have dumb names
BonkFronkCassin1Some day, someone will make a two-door electric truck with more bed than cab, and when that day comes, I may replace my Lightning, but it looks for now like I'll need to take good care of it.
Double C Tech1I can’t fathom how Ford thinks this is a good entry into the market. 🤣
Sorry, but "Ford Fathom" is a terrible name and we shouldn't be afraid to say it.
Dogs of War2Americans will do anything to avoid the metric system. 1 Fathom = 1.83 meters.
Alan Bradley1It sounds like they fished it from the depths…
Dennie Edwards1I can’t fathom how Ford went to such fathoms to come up with the name fathom.
Ryan R. Severance1Yeah, I don't understand. Plenty of other cool names from their history they could have used.
