Ford unveils Fathom, $28,350 midsize electric pickup for 2027
Ford's affordable electric truck finally has a name and a price. The Fathom will start at $29,945, including a $1,595 destination charge, and it gets a pretty decent list of standard equipment.
In all seriousness, my one thought on the Ford Fathom vs Slate hypotheticals that everyone's rushing to crank out is this: Ford knows pickups better than any other automaker. It's an easy bet that the Fathom will be a good pickup. (Whether it's a great EV, we'll see. But don't bet against it.)
Ryan McManus8Here's the Galaxy Brain take: Slate succeeding is GOOD news for Fathom (and Telo...). At this nascent stage of small EV truck market growth, the more customers in the TOTAL market the better for each player. None will win by winning alone. This isn't F-150 vs. Silverado, yet.
Fermi's Pair of Socks3I'm giving them the benefit of doubt. As you said they are the best at pickups. The lightning wasn't a bad offer either from what I could tell. It just didn't have the specs to make it competitive with ICE.
John Rosevear3To be clear, I'm not dissing Slate here. I'm saying that even if the Ford is a little more expensive and has a little less range, it'll get plenty of buyer consideration.
Matt Hardigree2I am curious about how range breaks down versus price.
Normal Citizen Vermont1I am very excited about the new EV Ford truck coming out The Slate truck body I like - I just can't go back to roll up windows and I really want the backup camera
I think with the Ford Fathom launch, I'm ready to call the start of EV 3.0 in 2027. 2026 is likely the last full transition year between eras.
John Rosevear5Yep. I want an EV now, but I recognize that for a lot of reasons (both personal and auto-market reasons) that it'll be better to wait another year or two.
Nathaniel William Horadam3Closing moves of EV 2.5 (2026-2027) 1. Final big writedowns and resets 2. 30D/45W hangover ends 3. Rivian R2 launch and ramp 4. Toyota begins next-gen EV product blitz 5. BMW Neue Klasse 6. First EREV launches (STLA) 7. NACS becomes standard factory build in all models
This seems promising. Let's see if Ford can deliver it and Ford dealers will deign to actually sell it. heatmap.news/electric-veh...
Derek2Ford already shoved EV chargers on em. At least 3 dealerships I talked to were frustrated having to install them Which is funny because the only reason I was even inside was to 1) buy a Mach e, and 2) check out new cars while charging the Mach e
Granite Geek NH1I think Tesla has done as well as it has because of two things and neither is the car itself: the charger network and direct sales. The company recognized those two obstacles long before anybody else did.
