Dyson launches £420 toothbrush with live‑mouth camera

techSep 1, 202620230

Dyson unveiled a £420 electric toothbrush that streams live footage from inside the mouth using a 100k pixel macro lens camera and shows the video in the MyDyson app. The toothbrush, launched by James Dyson at an event in Paris, took six years and 661 engineers to develop and includes an integrated “anti-gravity” mouthwash tank and a stem-mounted jet that fires rinse when the camera detects gaps between teeth. Dyson describes the camera as a “high-quality endoscope” and says the brush combines machine learning, precision fluid dynamics and advanced brushing technologies to guide users and give feedback on their cleaning. Dyson claims the device removes up to 72% more plaque than market leading electric toothbrushes; the company is marketing a non-foaming toothpaste and mouth rinse that each cost £8.50 so the camera lens is not obscured. The launch positions Dyson in an already crowded oral-care market where the Phillips Sonicare DiamondClean is sold for about £600, and the British Dental Association chair Eddie Crouch warned that gadgets are no substitute for a proper routine. Dyson also noted its team spent over a decade studying oral care and developed a proxy plaque for testing plaque removal accuracy.

Tom Warren

@tomwarren.co.uk

Dyson made a camera-equipped toothbrush that flosses for you. The $499 CameraJet is the first electric toothbrush to incorporate a camera into the brush head that triggers a blast of mouthwash to floss between your teeth when a gap is detected 🤯 www.theverge.com/tech/986737/...

419h ago

Samuel Polay2

Why does it looks like the all in one toothbrush from Gremlins?

🇫🇷 Dylem🏳️‍🌈 - Stand with Ukraine 🇺🇦1

ship me 6 of those

Quoting this

Wes Miller5

Big Dental spying on your oral hygiene.

Siobhan O'Flynn2

Why? SMH. Why??? Solution hunting for a problem

✫✫LVN✫✫

@urbanaudacity.blacksky.app

“I didn’t get to try it for myself, but seems pretty legit” LMFAO $499 toothbrush, btw.

Article excerpt

The CameraJet's main draw is that it's a combination of a toothbrush and a waterpik, which would be interesting on its own. But to kick things up a notch, Dyson has thrown in an Al camera that can actually judge the intervals between your teeth and shoot out water at the moment you pass the gap. This ensures the water goes into those hard-to-reach crevices in order to efficiently clean your teeth.
Dyson says the camera analyzes 28 live images per second, and while I didn't get to test it on real teeth, it did seem to work well on a demo
pair of fake teeth that Dyson let us scrub.

216h ago

✫✫LVN✫✫10

What sicko Dyson executive has a thing for teeth? 🤨

God Of Sharks2

The infamous challenge of holding a things that squirts four or five times a second long enough at the gap in your teeth to get in a few squirts.

Angry Algonquin1

The new $4,000 Dyson speculum is gonna be LIT

Gen'Challa1

Sucker pricing. I can get spied on for WAY less than that.

Vincent Valentine1

The crazy part is this already existed for years without the camera with shit like pressure sensors and accelerometers. My toothbrush already does this without cameras .

Norzola1

People are having to watch their community trashed and ruined with gross data centerd ... for THIS? 🤕

Hypervisible

@hypervisible.blacksky.app

“What can you do with that internet connection, you ask? Well, you can use it to look at the camera via the Dyson app in real time as you brush your teeth, of course.”

296h ago

Santiago Jones

@santiagojones.bsky.social

Apple: We’re designing the next generation of in ear headphones to have cameras! Dyson: We’ve developed a toothbrush with a camera! Waiting for Hitachi to “blow these lads out of the water”

224h ago

iucounu

@iucounu.bsky.social

you can stick your toothbrush up your arse mate, get some footage of that

174h ago

Andrew S. 🇪🇺 🇺🇦 🇨🇦 🌈 🏳️‍⚧️

@parallax2112.bsky.social

Next up #JamesDyson dildos. He's fucked you up with #Brexshit and now he'll fuck you again. www.theguardian.com/technology/2...

144h ago

Carol Hedges7

My electrician says Dysons are rubbish and he refuses to touch them

DJGarybaldy2

P.S The Dyson v10 vacuum cleaner was also a waste of time and effort

DJGarybaldy2

Worst Purchase ever was his AM09 hot/cool Fan I can't use it now especially not on the heating function As dust has built up inside the unit and if I switch the heat setting on all I smell is burning dust No filter all the ventilation holes are blocked its utterly useless

Jeff1

Too much fucking time on their hands these fascist gammonatti.

fionn114.bsky.social1

Who the hell needs a £420 photographing sodding toothbrush. Never buy dyson!

Kirsty Hall1

He’s a right-wing wanker and his ludicrously overpriced stuff is shite. Way back when, we fell for the hype and bought one of his hoovers - it was by far the worst hoover I have ever used. Replaced it with a Miele that’s getting a bit beat up now but is still going strong after at least 20 years.

J.D. Connor

@jdconnor.bsky.social

Dyson rolling out a $500 camera-enabled toothbrush for all you livestreaming teethfreaks

High-angle image of a white woman with a dramatic brunette bob, holding the Dyson Camerajet in her left hand and her phone in her right so she can watch the inside of her mouth while she brushes

103h ago

hilliatfields.bsky.social

@hilliatfields.bsky.social

If Dyson hasn't named his new tooth-camera the Molaroid then, frankly, I'm not interested.

122h ago

Daniel Sugarman

@danielsugarman.bsky.social

Oh to have been a fly on the wall in that Dyson meeting when someone came up with the idea of OnlyFangs... www.theguardian.com/technology/2...

93h ago

Hippolyta Loudbasket (she/her)

@loudbasket.bsky.social

I desperately want to be snarky about the Dyson toothbrush but that sort of thing is great for people with poor brushing technique. If you’re getting a couple of fillings a year it pays for itself in no time. BUT you’ll get similar results from an Oral B iO series and avoid that cunt as a bonus.

72h ago

Woodo

@woodo.bsky.social

Very much of the opinion that anyone who is dropping $500 on a toothbrush deserves to get fleeced at every opportunity in every way. And also James Dyson is a cunt.

52h ago

Real Gaz on a proper bike: [email protected]

@gazza-d.bsky.social

No one needs a toothbrush with a camera inside. Especially one that needs special toothpaste at almost a tenner a tube. Jim is taking you for a mug. www.theguardian.com/technology/2...

73h ago

Karl-on-Sea2

Oh, IDK. This is just the sort of thing that all those amateur proctologists who've had to practice to keep their hands in have been waiting for.

Alan Paxton 1

TBF, he does seem to track down mugs, a large fraction of public toilets in this country feature a dreadful gimmicky Dyson device for blowing hot, soapy water in your face.

David Bowman

@dlbowman76.com

Hearing about the new $499 Dyson toothbrush — yes, I did a double-take as well — I urge you not to buy a Dyson vacuum cleaner if you're in the market. Get a Shark. I'm not on Shark's payroll and I still commend them to you.

86h ago

Temporary Bat1

That asshole is currently arguing with locals over a traditional right of way and access to a graveyard at his €30m estate in Co. Waterford. He can stuff his toothbrush.

aaron

@aaron.mn

Dyson releasing a toothbrush with "an AI-powered algorithm [that] identifies and targets the spaces between the teeth" should really be the conclusion to this stupid era we're in

64h ago