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DHS takes down post using Optimus Prime image

tvSep 10, 2026161,462

Transformers fans are up in arms after the Department of Homeland Security used an image of Optimus Prime alongside a depiction of a Sikh trucker in a deportation post, and Hasbro demanded the post be taken down. Community responses point to the moment's painful subtext, with people highlighting that Transformers have long been framed as undocumented immigrants and calling the DHS usage racist and demeaning to Sikh people. Posts also note Hasbro and other rights holders forced the removal, and commentators contrasted DHS's choice of Optimus Prime with the character's canonical oath to protect his adopted home. The moment has centered conversations on who gets used as symbols in political messaging and on defending the character's history and the targeted community.

Project Salt Box
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Hasbro on DHS’ use of Optimus Prime in their deportation slop.

Alt text: Screenshot of an Instagram post from the verified account "hasbro." The post is a dark gray graphic with white text reading: "Optimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of the recent posts using his likeness. These posts were done without permission and do not represent the Transformers brand or Hasbro." A Hasbro logo is centered below the text.
10179h ago
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