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Meta faces proposed class action over training and face-recognition data

newsSep 11, 202610804

A proposed class action filed by Illinois residents Francisco Alvarez and his son and California resident Jeremy Wahl and his 10-year-old daughter alleges Meta extracted biometric information from Facebook and Instagram photos without notice or consent to train AI models and build an unreleased face-recognition feature called NameTag. WIRED reported in June that NameTag code had been embedded in Meta’s glasses AI companion app, downloaded more than 50 million times, and that the system was designed to turn faces captured by the glasses into biometric signatures compared with faceprints stored on users’ phones. The complaint cites reporting that Meta employees said NameTag could recognize people via their Meta connections or public Instagram accounts and points to a Meta patent describing face matching against profile photos and other images held by the company. The suit also targets Meta’s image-generation systems, noting Meta has said it trained Emu on large quantities of Facebook and Instagram images and that Muse Image briefly allowed image generation based on public Instagram accounts before Meta removed that feature. The plaintiffs seek to represent a class of people in Illinois, California, and nationwide whose images were uploaded to Facebook or Instagram or submitted to Meta’s generative AI prompts since September 4, 2021, estimating the national class could number in the millions. Meta said the lawsuit “is without merit,” asserted transparency about its data use, reiterated it is “not building a universal face database,” and added that NameTag has not shipped to consumers and no final decision has been made about it, while plaintiffs’ attorney Justin Boley said people should not have to worry their biometric information will be misused simply because their photographs appear on a social media platform.

Dhruv Mehrotra
@dmehro.bsky.social

NEW: Meta is facing a proposed class action alleging it used Facebook and Insta photos to build its NameTag face-recognition system and train AI models without consent. WIRED found code for NameTag hidden inside Meta’s AI app downloaded by tens of millions. Meta said the feature “doesn’t exist.”

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