Skip to content

Meta blocks Barcelona theatre ads for Virginia Woolf play over 'social topics' filter

newsSep 21, 202644351

Meta blocked paid promotion on Facebook and Instagram for Teatre Raval’s Barcelona staging of A Room of One’s Own because its automated system flagged mentions of “civil rights, feminism or social reform” as “social topics.” The newly reopened 193-seat Teatre Raval was told by Meta that removing “key words” would let the ad run; Meta described such phrases as usually classified and filtered by its automatic system. The one-woman production stars Clara Sanchis and adapts Virginia Woolf’s 1928 Cambridge lectures, published in 1929, on women’s access to education and creative independence. The theatre published a statement calling the block “an injustice and violation of our rights” and said it must use social media to publicise cultural activities. Sanchis told La Vanguardia she does not know whether the rejection was triggered by the name Virginia Woolf, the word feminism, or both, and called the outcome “bias and manipulation.” Meta’s recommendation to remove keywords leaves the theatre faced with either altering its promotional text or losing a major channel for ticketing outreach.

Adam Bienkov
@adambienkov.bsky.social

All these platforms were originally sold to us as being liberating tools of free speech and expression. Now they're being actively used by their owners to suppress it www.theguardian.com/technology/2...

2734h ago
1 source